Acquiring new customers and generating more business from the current ones is the most important thing, required for any business to prosper. Marketing and advertising has been fuelling these need for business from a long time. But with the advent of new technologies & digital platforms, marketing has also evolved. So, here’s why every business needs digital marketing. Using the Internet,...

Import-Export Management, an ever-expanding paradigm of glorious career opportunities A report published by Business Today in January 2018 said, “Exports up 12.3% in December but imports jumped 21%”. The growth in the export and import of goods and services in India has definitely seen an upsurge. Seeing this drastic change, entrepreneurs & start-ups are more ready than ever to dive...

“Whatever you want to do, do with full passion and work really hard towards it. Don’t look anywhere else,”quotes the Indian Cricket Team Captain and the Sportsman of The 21st Century, Virat Kohli Kohli’s youthful appeal, his belligerenceon the field and his sincere passion to cricket, is a source of inspirationfor not only the youth but for the entire nation. However, the lessons we can...

“Marketing is really just about sharing your passion.” - Michael Hyatt Starting a career in marketing is the best career option for aspirants who are interested in strategizing, identifying prevailing trends and patterns in the industry and how companies can innovate to stay ahead of the curve. If you are choosing marketing as your career option, your priority tasks will...