Crisis is hidden term which has its presence in almost every business. Organizations and businesses are vulnerable to crisis. The best a organization can do to deals with crisis is be prepared with the basics like effective communication both internally and externally, educate employees on Do’s and Don’t's during a crisis situation. This help both the internal and external stake holders keep calm and faith in this organization also help to keep away rumors and panic. Having this rigid structure in place helps win half the battle when a organization is in times of crisis.

Crisis can never be presumed or forecasted; the best approach a organization can take is to be  prepared and train their employees to minimize the damage by avoiding confusion and panic. Every crisis situation is anew learning and help in improving quality and delivery standards. It’s the best way to It is your call how you take things. In the Digital Age, the best crisis management strategies are formulated – and, importantly, implemented – long before the crisis ever strikes. And it takes everyone working together to get the job done.

The 5 golden rules of Crisis Management
1- Stay away from excuse and upright denial -
At such times, excuses won’t work. One has to be efficient to admit his or her faults and compensate. Anticipation of risks will serve well. The team head and the risk manager should appropriately focus on all of the anticipated issues that could create problems moving forward. Especially fresher’s, who just complete their studies and start their careers, need to understand that in every path of life, excuses are not your best friend. Life is unfair sometimes, and they need to deal with it.

2- Have a strong and reliable Spokes person
After the crisis, people are interested to know, what the damage is and who will pay what. The organization is flooded with various questions and allegations. The spokes person should first need to understand what the damage is and how they can compensate it. He should know what all he has to say and don’t fumble while press attacks him with questions. He has to bring light on the positive matter and fade the negative things. This can happen if his team and the entire organizations trusts and works with each other. Here, the lesson concludes, that, the Blame game, which we usually play with others, won’t work when you are professionally involved and responsible for organizations. It’s the time to take up your responsibilities and do duties.

3- Communications with the stake holders-
One needs to identify the internal and the external stake holders. Stake holder will be the every employee who works in your office; he is your stake holder and a crisis manager too. And definitely you have your share holders and your investors. You have to communicate the right things to them and ask them to keep patience. You have 48hours, the fast you will work, and the fast things will wrap up.
Once the team agrees on a direction and the key messages, it’s up to the individuals to execute. They will need to re-group from time to time, but if each member of the team remains focused on their core area of responsibility and executes flawlessly, your chance of success grows dramatically. Eventually, it is the time to make others keep calm and say, ‘I will’.

4-  Brand Marketing
- After the brand is hit during the crisis; you have to start with the process of rebuilding the brand. People tend to doubt the brand and chose some other over your brand. The best thing you can do is to use sources like TV. Television is the source which will help you in reaching the maximum number. Let’s not forget the impact of the social media, make sure you tweet and update your current scenario. Bring the lost faith in your brand and strategize things accordingly. This usually happens with youngsters, if they experience something bad with anything that comes across, they chose to avoid. Here, they are on the other side of things and they will get to learn rebuilding brands.

5-Every crisis is an opportunity
- Smart leaders, understand that every crisis is a lesson, A lesson to be learnt and risk factor to be optimized. Crisis is normal and can happen to any organization, one has to come of that storm of negativities.
No need to worry about the nature of the crisis, it starts of at a negative note but what matters is, how well one responded or how well the organization handles the matter. Simply, sit and take a deep breath. And think that is over and get your communications work properly.