What Are the Job Opportunities in Digital Marketing Post-COVID-19?

Before we dive deep into the scope and job opportunities in digital marketing, it is pertinent to know the basics of digital marketing. We are living in the digital era, where advertisements to news and films are being streamed. All thanks to the widespread reach of cheap data and affordable smartphones. This extensive reach has made it very easy for companies to reach their targeted audiences at super affordable costs.


Digital marketing is a broad term that includes email marketing, social media marketing, mobile applications marketing, content marketing, Google AdWords, search engine optimization, among others. The impact of digital marketing has been so profound that now marketing departments invariably have digital marketing vertical heads across all major corporations around the world. For example, in Unilever, the marketing is helmed by Chief Digital & Marketing Officer (instead of marketing officer).


Stupendous Growth of Digital Marketing

The success of a marketing campaign largely depends on the reach. That means more excellent the range, more chances of success that the campaign has. Fair and Lovely, the iconic fairness cream of Hindustan Unilever has ruled Indian households since time immemorial. That was because its advertisement appeared across all TV channels in prime time.

Fast forward to 2020. Today, India is the second biggest population of internet users in the world. By 2023, the number is expected to reach INR 666 million. As per Global Data, the Indian eCommerce market is slated to reach INR ₹7 trillion by 2023. COVID-19 might have slumped the growth temporarily, but in the longer run, more and more organizations will be adopting digital marketing to reach their financial goals.


The Future of Digital Marketing Jobs

Goldman Sachs estimates that by 2025, the Indian internet industry will be worth $160 billion, which is three times of current value. By 2021, the digital advertisement spend is likely to reach ₹25000 crores. Covid-19 will only help faster adoption of digital marketing simply because people are spending far more time on their gadgets to order food or groceries, doing payment transactions or browsing through the YouTube channels.

For your understanding, Facebook has 241 million active users in India, more than the number of users in America, making India the country with its most extensive user base. Total advertisement spending within social media segment in 2019 in India was US$3,283 million. All these sketches a bright picture for digital marketing in the coming years which will eventually translate into millions of jobs in digital marketing in the coming years. One can see lakhs of jobs being created in online advertising (Google AdWords, Facebook Ads, Instagram Ads), content management, social media marketing, email marketing, among other verticals.



Chart Your Digital Marketing Path with The Best

Digital Marketing is an exciting industry that allows people from all the streams to converge and add value. Whether you are from a humanities background or science background, everyone has an equal chance of making it big in the digital marketing world. If you are creative, insightful, tech-savvy and can learn new things quickly, you can make it big in the vast world of digital marketing.


Did you know that we offer Google Digital Marketing Certification as part of our AICTE approved PGDM program? If you wish to make a scintillating career in digital marketing and also grow in your corporate career ladder, you should get in touch with our admissions team to discuss the best program that matches your basic qualifications and interests.


Covid-19 is not here to exist forever, but digital marketing will remain, thrive and overgrow across the world. Digital marketing is the future. Invest your time and energies in the future.


Your future is calling you, get in touch with us today and give yourself a remarkable edge that will soar you to new heights!


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